Ghostwriting

Ghostwriting an article under the name of a chief company executive positions the firm as an acknowledged expert in the field with an implied endorsement from the publication.

After determining what publications and what point of view the company wishes to publicize, I contact editors of prestigious national publications to see how your message fits into their editorial calendars.

Then, through the interview process (done by telephone or in person), I prepare a rough draft for your approval. When completed, it's submitted to the editor who indicated a need for the material.

I have sucessfully ghosted articles for Hospitals, Trustee, Broker's World, Financial World, and many others. Below are a couple of samples.

Hospitals The Last Word

Trustee Market Notes